Emdash.my is the new e-commerce platform of Penerbit Universiti Sains Malaysia (USM Press), commencing operation in 2021. A robust upgrade of its predecessor, the platform promises to be more engaging and more mobile, offering a different style and approach.
Emdash.my represents more than just a platform or a bookstore. It is a brand conceived as an aspiration to get the publishers' products and branding into the global scene, a brand to connect, and a brand that identifies with learner's desire to keep discovering. It signifies the publisher's goal to take things to the next level.
What's in a name?
An em dash is a separator that can be used to break a sentence. It is a terminology close to a publisher's heart. As a means to get this term closer to the readers, the Emdash brand name was aptly chosen.